Your next customer might never see your website. But the AI they ask will read every word of it. I build sites that machines trust and people call.
Run the check to see how your site is doing.
Most people don't know. They just know the phone stopped ringing. Pick the one that sounds like you.
Not a Wix template with your logo dropped in. Not a patch-up of the mess you've already got. I start again, because starting again is usually cheaper than untangling what's there.
Here's everything that goes into a build, and why AI search is built into every site. Already got a site doing nothing? That's a redesign.
I build one thing, a custom-coded website from scratch. Here's what that looks like for different businesses, and the areas I work in. Pick what fits.
A complete site from scratch, with SEO, AI search, speed and a lead chatbot built in.
Got a site doing nothing? I rebuild it properly, not patch the old mess.
Built to show up when people ask ChatGPT, Google AI and Perplexity who to call.
For people good at the job and hating admin. Built to get the phone ringing.
Custom sites for NZ small business, built to get found on Google and in AI search.
Straight talk on website pricing in NZ, and what actually moves the number.
Warkworth based, working across the whole city. Built to rank and get calls.
Custom sites for North Shore businesses, built to get found and get calls.
Local, in town. You deal with me directly, I reply, I fix things myself.
Same business, same prices, same suburb. A new website, and 30% more people booking their skip bins. That's the difference a site built to get found actually makes.
See the full Devonport story →Twenty years building for the web. Using AI since 2023, before most agencies had heard of it.
No account managers. No juniors. No offshore team. You email, I reply. Something needs fixing, I fix it.
I use AI to do in a day what used to take a developer a week. That's why your site costs less than it would have two years ago, and ships in a fortnight instead of a quarter.
As many pages as your business actually needs. Not a page count I made up to sound generous.
Cheaper sites exist. They're templates, you write them yourself, and you get hacked in a year. That's not what this is. The build depends on you, so I won't publish a number that's wrong for most people, but I'll tell you exactly what moves the price.
Mostly tradies. Plumbers, sparkies, builders, heat pump installers. Also childcare centres, restaurants, recyclers and logistics firms. And if you don't fit any of those, you're a small business that needs to be found, and that's exactly what I do.
Based in Warkworth, working across Auckland and the North Shore.
One client runs a freight company and knows AI well enough to spot a fake. One just wanted his phone to ring. Both got what they came for.
Sandra at CoolWeb has been fantastic to work with. What genuinely surprised me was how well she understood what we were trying to achieve, not just building a website, but integrating real functionality like our Cargo Sense chatbot. Her knowledge of AI isn't surface-level. Working in freight and logistics, I've spent a lot of time building AI tools myself, so I can tell the difference between someone who understands the technology and someone following a template. Sandra clearly knows what she's doing. I'd happily recommend CoolWeb to any business looking for a web designer who actually listens, delivers quality work, and isn't afraid of the technical side.
Sandra built our heat pump sites from scratch using various AI tools. As the tools evolve, Sandra has updated our sites, and the results keep improving. They are generating leads every week. If you want someone who knows how to use AI tools to get results, Sandra's your person.
Fill in the form. I'll come back within 24 hours. You don't need to know what you want, that's my job.
Talk to Sandra →